Reach Your Target Reader -- Advertising Rates -- Internet Advertising is Effective According to the Internet Advertising Bureau Effectiveness Study, commissioned by Millward Brown Interactive: "Online advertising, using banners, has tremendous communications power. In fact, banners can impact the traditional marketing measures of: Advertisement awareness Brand awareness Brand perceptions Potential for sales ... all from one exposure Given that the Web's advertising power is just beginning to be understood, any advertiser looking to build their brand and increase their sales should utilize online advertising alongside traditional media to ensure their future success." Internet Advertising is Efficient Advertising in In Motion Magazine targets your message at a very specific audience. Advertising on the web, specifically in In Motion Magazine, aims your message at a specific niche audience. Advertising in In Motion Magazine is an efficient use of your advertising dollar. Unlike broadcast media such as TV or radio, or printed media such as newspapers - you only pay for the exact number of people who have seen your ad. Counting the number of times your ad is seen. Your ad will be placed at the top of web pages in the In Motion Magazine columns you request. Each time that page is downloaded by an In Motion Magazine we record that download. Each download of each page with your ad at the top of the page is an "impression". You pay for an exact number of impressions. In Motion Magazine Advertising Rates Using the foundation rate of 5¢ per impression, and selling ad impressions in blocks of 5,000 (5,000 minimum with bonus impressions for larger blocks): In Motion Magazine's rates are: $250 for 5,000 impressions $500 for 11,000 impressions $750 for 18,000 impressions $1,000 for 25,000 impressions $2,000 for 55,000 impressions $5,000 for 135,000 impressions $10,000 for 280,000 impressions Advertising packages To refine your ad targeting in In Motion Magazine you can specify in which columns you would prefer to see your ads, or we can put together a selection of column placements suitable for your target audience. Ad sizes are precise. They are: 468 pixels by 60 pixels. We can assist you in providing specifications for your ads. We can design and create your ads for you at a base rate of $30/hr. At your request, ad banners can be linked to your web site or linked to a page on our site that you can provide or we can design at the $30/hr. rate.   To: Summary to Advertising Proposal To: Introduction to Advertising Proposal To: Demographic Charts of In Motion Magazine's readers, To: Synopsis of In Motion Magazine's columns and content Back to: NPC Productions company page NPC Productions is a privately-owned publishing and design company. NPC Productions publishes In Motion Magazine www.inmotionmagazine.com